Essays about: "theme brand management"

Showing result 1 - 5 of 7 essays containing the words theme brand management.

1. 1. Is the growing demand for plant-based food disrupting the food industry?

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Tjernlund; [2021]
   Keywords : Sustainable transformation; plant-based; food industry; Oatly; dairy alternative; consumers; sustainability; Hållbar utveckling; industriell transformation; växtbaserat; livsmedelsindustri; mejeriindustri; mjölkalternativ; matindustri; konsumenter; hållbarhet; Oatly;

   Abstract : Many industries are following a trajectory where today’s production and consumption patterns are putting unsustainable strain on the health of our planet. One industry with particularly large impact is the animal-based food industry. READ MORE

3. 2. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

4. 3. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
   Keywords : moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

   Abstract : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. READ MORE

5. 4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

6. 5. Online going offline : Why online fashion retailers expand through an offline strategy

   University essay from Akademin för textil, teknik och ekonomi

   Author : Therese Bövik; Lisa Pålsson; [2015]
   Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

   Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE