Essays about: "theoretical and practical knowledge"

Showing result 1 - 5 of 455 essays containing the words theoretical and practical knowledge.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Skeptical but Supportive? An Experimental Study on ESG and Investment Decisions of Business School Students in Sweden and China

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Gong Xiao; [2024]
    Keywords : Behavioral Finance; ESG; Investment Decisions; Business School;

    Abstract : As more and more investors utilize Environmental, Social, and Governance (ESG) to support their investment decisions, there is a growing body of research on ESG investing. However, most of the current research has focused primarily on sustainable finance, i.e., the Environment component of ESG, while neglecting the other two components. READ MORE

  4. 3. Management Strategies at Scania : Leadership and Motivation in a Global Context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Michaela Jallo; [2024]
    Keywords : Management strategies; international management; cross-cultural teams; Scania;

    Abstract : This thesis explores insights into how management strategies in internationalbusiness, with focus on Scania, is influenced by psychological and institutionalfactors based on Self-Determination Theory and Institutional Theory.Consecutively, it further explores the impact on employee behaviour inmultinational corporations and how to enhance their well-being and performancefor company benefit. READ MORE

  5. 4. Scaling up and down with circular economy

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Ríkardur Már Ellertsson; [2024]
    Keywords : Circular economy; home ownership; design for disassembly; Flexible construction; Arts and Architecture;

    Abstract : This project commences with a personal reflection. I, the author, find myself on the verge of completing my academic journey and embarking on the pursuit of an independent life. This involves securing employment and establishing a place to call home, with the ultimate goal of starting a family. READ MORE

  6. 5. Risk analysis of implementing Machine Learning in construction projects

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Aki Roy; [2024]
    Keywords : Construction; Machine Learning; Unstructured Data; Image Processing; Text Processing; Project Analysis; Data Management; Risk Identification;

    Abstract : Machine Learning has significantly influenced development across domains by leveraging incoming and existing data. However, despite its advancements, criticism persists regarding its failure to adequately address real-world problems, with the construction domain being an example. READ MORE