Essays about: "theoretical framework of franchising"

Found 4 essays containing the words theoretical framework of franchising.

  1. 1. Examining Strategic Planning and Use of Intellectual Capital through Spectacles : A study on how small businesses implement intellectual capital into their strategic planning using cases of independent optical firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Piia Hyytiä; Emma Karvik; [2020]
    Keywords : Strategic Planning; Intellectual Capital; SME; Implementation; Management; Optical Industry; Accounting;

    Abstract : In the business world of today and the knowledge-based economy that we are living in, with challenges such as digitalization and globalization, traditional sources of competitive differentiation are being stripped away. Due to this more businesses have started realizing their core capability to be the invisible assets of their firm rather than the visible ones. READ MORE

  3. 2. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
    Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Abstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE

  4. 3. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rania Akhsassi; [2014]
    Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

    Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

  5. 4. From monopoly to private pharmacies : Buy-out and franchising: Finding the entrepreneur within the pharmacist

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jimmy Bergqvist; Henrik Wolf; Gustav Stigson; [2009]
    Keywords : monopoly; franchising; management buy-out; entrepreneurship; pharmacy; re-regulation; de-regulation; small business; privatization; push and pull factors; governmental;

    Abstract : One of Sweden’s most well known monopolies is approaching its end, Apoteket AB. A re-regulation of a state owned monopoly is nothing new but it happens within an interesting trade. READ MORE