Essays about: "theoretical framework of record management"

Showing result 1 - 5 of 314 essays containing the words theoretical framework of record management.

1. 1. Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid

   University essay from Lunds universitet/Produktionsekonomi

   Author : Henrik Ramström; Krenar Gerxhaliu; [2024]
   Keywords : Battery energy storage system; Technology strategy; Resource based view; Technology acquisition; Technology life cycle; Virtual power plant; Value proposition; Ancillary services; Energy market; Innovation; Product development; Technology and Engineering;

   Abstract : Title Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid Authors Henrik Ramström and Krenar Gerxhaliu Supervisor Ingela Elofsson, Dept. of Production Management, Faculty of Engineering, Lund University Maricruz Bravo, Flower Infrastructure Technologies AB Background We are currently undergoing a transition in the industrial development, taking place globally. READ MORE

3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

5. 4. Thinking Outside of the Organisational Box; How Private Firms Can Invest in Nature-based Solutions at the Watershed-level to Manage Agricultural Water Risks in California’s San Joaquin Valley

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Ethan Dunnenberger; [2023]
   Keywords : water scarcity; agriculture; private sector; risk management; nature-based solutions; watershed restoration; San Joaquin Valley; water security; value; Earth and Environmental Sciences;

   Abstract : Nature-based solutions (NBS) can provide a range of benefits to tackle acute sustainability challenges in an enduring and cost-effective manner. Increasing recognition of the value of these solutions has led to their adoption across the globe. READ MORE

6. 5. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE