Essays about: "theoretical self-concept"

Showing result 1 - 5 of 7 essays containing the words theoretical self-concept.

  1. 1. FACTORS THAT INFLUENCE 9th GRADE STUDENTS’ HIGHER EDUCATION ASPIRATIONS IN SWEDEN The role of gender, parental nationality, parental education and academic self-concept

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Elpis Grammatikopoulou; [2018-04-24]
    Keywords : higher education aspirations; gender; parental nationality; parental education; theoretical self-concept; aesthetic self-concept;

    Abstract : Aim: The purpose of this study is to explore the influence of gender, parental nationality,parental education, and academic self-concept on the HE aspirations of 9th grade students inSweden.Theory: The various factors influencing HE aspirations—the extent to which 9th grade studentsregard future HE learning as a reasonable forecast for themselves—are here considered asindicators of social capital, as value that accrues through one’s social ties and achievements. READ MORE

  2. 2. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Alderstad; Jacob Berglund; [2016]
    Keywords : Self-congruence; Emotional Brand Attachment; Brand Personality; Self-Brand Connections; Self-Construal; Consumer Psychology; Cross-Cultural Psychology; Regulatory Focus Theory; Ought Self-congruence;

    Abstract : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). READ MORE

  3. 3. The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Walita Yaro; [2016]
    Keywords : Consumer Behavior; Self-Concept; Brand Image; Brand Personality; Luxury Brands; Fashion;

    Abstract : The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marketing costs for such brands has shown to surpass those of other fashion categories. READ MORE

  4. 4. The break-up: Why consumers end their love relationships with brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yassamin Amirghassemi; Julia Lövgren; [2015]
    Keywords : Consumer-brand relationships; Brand love; Dissolution; Identity; Termination; Self-extension.; Business and Economics;

    Abstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE

  5. 5. The Qualitative Self in Uganda : with the Western influences

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shamim Aghili; [2013]
    Keywords : Self-concept; Self-Image; The Self;

    Abstract : Self-concept within the psychological field has like many other instances excluded the African people in the research field or treated the Black people as “the other”. The present study stress the theoretical problem and, through a different methodology than the hitherto used in the field, address the self in Ugandans as Africans to cover some of the existing gap. READ MORE