Essays about: "theories theoretical framework of behavior"

Showing result 1 - 5 of 68 essays containing the words theories theoretical framework of behavior.

  1. 1. Motivation bland unga entreprenörer inom lantbrukssektorn

    University essay from SLU/Dept. of Economics

    Author : Maja Borg; [2024]
    Keywords : motivation; entreprenörskap; lantbrukssektor;

    Abstract : Entreprenörskap spelar en viktig roll för samhällets utveckling. Att ha många företag påverkar samhället positivt då det skapar arbetstillfällen och skatteintäkter. Med klimatförändringar, krig och inflationen som råder, står svenskt lantbruk inför stora utmaningar. READ MORE

  3. 2. A Developing Country’s Decision Making in Regards to Supplier Selection - A Multiple Case Study of the Hotel Industry in Bali

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Nygren; Wilma Pramberg; [2023-07-20]
    Keywords : Supplier selection; Sustainable supplier selection; Sustainable development goals; Reasoning behind decision making; Decision making; Triple Bottom Line; Theory of Planned Behavior;

    Abstract : The importance of supply chain management as well as the incorporation of sustainability within supply chain management is agreed upon in existing literature. It is stated that “a company can only perform as well as it is allowed by its suppliers” (Rezaei et al., 2016, p.8165), which makes the supplier selection process evidently important. READ MORE

  4. 3. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

  5. 4. Momentum Strategies in Commodity Futures Market: A Quantitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Jino Badinson; Alfred Gunnarsson; [2023]
    Keywords : Momentum Effect; Contrarian Effect; Investment Strategy; Commodity Futures; Efficient Market Hypothesis; Behavioral Finance Theory;

    Abstract : This study employs a quantitative approach to investigate the momentum phenomenon in the commodity futures market. The study captures the phenomenon using two momentum indicators, namely, MACD and RSI, and extends the scope of indicator utilization to both joint and single usage. READ MORE

  6. 5. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE