Essays about: "theory about marketing management"
Showing result 1 - 5 of 45 essays containing the words theory about marketing management.
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1. Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory
University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background: COVID-19 has brought so many changes in the business environment and in the ways of doing business. Food retail companies in Sweden have been trying to cope with the changes and challenges and have made necessary decisions to become resilient. It is in their urge to become resilient; however, the implementation is arduous at times. READ MORE
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2. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE
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3. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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4. The dependence on staying updated : a social practice approach to consumption of personal electronics
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : The Swedes are consuming personal electronics like never before, despite knowledge of environmental and social issues that comes with production, use and waste management of these products. The aim of this study is therefore to develop a deeper understanding of the practice of consuming electronics and its sustainability aspects. READ MORE
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5. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. READ MORE