Essays about: "theory of Advertisement Effectiveness"

Showing result 1 - 5 of 11 essays containing the words theory of Advertisement Effectiveness.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE

  4. 3. Understanding the Impact of Gender Neutral Communication on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazia Sultana; Hossain Shahriar; [2017]
    Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

    Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

  5. 4. Are 5-Second Online Video Advertisements Effective?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Schuster; Jokubas Kuprevicius; [2017]
    Keywords : 5-second; Online video advertisements; 15-second; effectiveness; advertisement length; interruption; brand recall; message recall; likeability; pre-roll; mid-roll; YouTube; Business and Economics;

    Abstract : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. READ MORE

  6. 5. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE