Essays about: "theory of market entry mode"

Showing result 1 - 5 of 27 essays containing the words theory of market entry mode.

  1. 1. Born digital firms entry mode in foreign markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Keywords : ;

    Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE

  3. 2. Soft Service Firms: A deep dive into foreign entry mode decisions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Per Ågren; Carl Dalerstedt; [2020]
    Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

  4. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  5. 4. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  6. 5. Russia, a promising market that has been overlooked? :

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Oskar Persson; Emil Redéen; [2018]
    Keywords : Internationalization; Sweden; Russia; SME; entry mode; barriers culture; networks;

    Abstract : The purpose of this thesis is to provide an understanding of how Swedish SMEs internationalize towards Russia and the barriers, challenges, and opportunities they encounter. In order to conduct this research, relevant aspects regarding the theme have been identified and analyzed. READ MORE