Essays about: "theory of planned behavior"

Showing result 1 - 5 of 131 essays containing the words theory of planned behavior.

  1. 1. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kesavan Madhavan; [2022]
    Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

  2. 2. Consumers' involvement of online luxury purchases

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Rubar Onursal; Nor Reda; [2022]
    Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

    Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

  3. 3. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

    University essay from

    Author : Andreea Tiron; Nouran Elsharabasy; [2022]
    Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

    Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE

  4. 4. Applying persuasive design to increase engagement in sustainability-related projects : A case study of a climate change adaptation project’s website

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Arian Zamanian; Huihong Yang; [2022]
    Keywords : Persuasive design; Sustainability; Theory of Planned Behavior; Fogg Behavior Model; User engagement; Persuasive design; Hållbarhet; Teorin för Planerat Beteende; Foggs Beteende Modell; Användarengagemang;

    Abstract : A website’s foundation should be its usability and its user engagement. Designers can go further and persuade users. The design practice of persuasive design revolves around affecting people indirectly by changing attitudes or behaviors through product features or service characteristics. READ MORE

  5. 5. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
    Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

    Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE