Essays about: "theory of planned behavior"

Showing result 1 - 5 of 66 essays containing the words theory of planned behavior.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Mark Afrouz; Tobias Wahl; [2019]
    Keywords : Wearables; Smartwatches; TAM; TPB;

    Abstract : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. READ MORE

  3. 3. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

    University essay from

    Author : Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
    Keywords : personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

    Abstract : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. READ MORE

  4. 4. Consumption of organic fruits among consumers in Sweden : Theroy of planned behavior and the role of the determinants of intention

    University essay from Linköpings universitet/Tema Miljöförändring; Linköpings universitet/Tema Miljöförändring

    Author : Ludvig Hammarlund; Andreas Edhag; [2019]
    Keywords : Theory of Planned Behavior; Intention-Behavior gap; Consumption; Organic fruits; Swedish consumers; Determinants of intention.;

    Abstract : The increased global consumption has a severe effect on the environment. In order to reduce the environmental impact, there is a need for more environmentally friendly consumption choices. READ MORE

  5. 5. Students’ Intention to Reduce Food Waste : An approach with an extended version of the Theory of Planned Behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Eline Wajon; Johanna Richter; [2019]
    Keywords : Theory of Planned Behavior; Intention; Anticipated Emotions; Food Waste Behavior; Students;

    Abstract : The aim of this research is to develop the understanding of food waste behavior by analyzing student’s intention to reduce household food waste. The determinants Attitude, Subjective Norm and Perceived Behavioral Control (scope of Theory of Planned Behavior), as well as the Anticipated Emotions were therefore investigated. READ MORE