Essays about: "theory of planned behavior"

Showing result 21 - 25 of 175 essays containing the words theory of planned behavior.

1. 21. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
   Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

   Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE

3. 22. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kikelomo Olatunji-Aikomo; [2023]
   Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

   Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

4. 23. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Per Fröderberg; Philip Rask; [2023]
   Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

   Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

5. 24. The Final Act: A Comprehensive Analysis of The Private Equity Exit Processes

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Benjamin Zarif; Adam Holgén; [2023]
   Keywords : Private Equity; Exit; Divestment; Theory of Planned Behaviour; Investor Behaviour;

   Abstract : This thesis draws upon eight in-depth interviews, with top-level executives in the Private Equity industry to explore the overlooked divestment phase of the investment process. The study aims to provide insights into the divestment process and the significant factors that influence its outcomes. READ MORE

6. 25. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Dana Szalaiova; Mark Vidrinskas; [2023]
   Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

   Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE