Essays about: "theory of rational behaviour"
Showing result 1 - 5 of 27 essays containing the words theory of rational behaviour.
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1. Influencing consumer behavioural intentions: Reducing household water consumption
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE
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2. Planning for Sustainability : Are sustainable neighbourhoods creating sustainable lifestyles?
University essay from KTH/Urbana och regionala studierAbstract : The impact of unsustainable human actions has grown to become the most significant underlying factor of current environmental problems, which stresses the need for a large-scale transformative change in our modern ways of living. Sustainable development has emerged to become the primary framework to reduce climate impact, and sustainable neighbourhoods have become a highly sought out and desirable policy goal. READ MORE
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3. PROMOTING ELECTORAL TURNOUT THROUGH VOTING ADVICE APPLICATIONS? A comparative approach between the Swedish parliamentary election 2018 and the European Parliament election 2019
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : As the only directly elected institution within the European Union (EU), the European Parliament (EP) elections aim to function as the clear link between the citizens and the EU. However, the EP elections are characterized by low turnout and lack of interest compared to national elections. READ MORE
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4. The behaviour of retail investors and price discovery in China
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : China has, in the last decades, seen tremendous economic growth. Retail investors characterize the equity market, and these retail investors, who have a substantial impact on the price discovery in the mainland stock markets of China, are not entirely rational in their financial behaviours. READ MORE
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5. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE
