Essays about: "thesis: customer satisfaction in service sector"

Showing result 1 - 5 of 18 essays containing the words thesis: customer satisfaction in service sector.

  1. 1. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anna Petterson; [2022]
    Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE

  3. 2. Do you mind talking to a chatbot? : A quantitative study about how chatbots affect the digital customer experience within Swedish banks. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Hultman; Mikaela Zarki; [2021]
    Keywords : Artificial Intelligence; Chatbot; Swedish Banking Sector; Technical Quality; Technical Service Quality; Customer Experience; Customer Satisfaction.;

    Abstract : This bachelor's degree thesis aims to increase the understanding of how chatbots affect the digital customer experience within Swedish banks. Furthermore, this study examines how bank chatbot's technical quality affects the digital customer experience. READ MORE

  4. 3. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Svensson; [2020]
    Keywords : Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

    Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE

  5. 4. Process Improvement Strategy for Public Sector Organizations : A case study at Linköping Municipality - MoS department

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Deepika Dronamraju; [2018]
    Keywords : Process Improvements; Strategy; Public Sector; Municipal Organization; Municipalities; Six Sigma; Lean; Customer Orientation; Customer Satisfaction.;

    Abstract : The public-sector organizations have been in limelight for research work about the implementation of various quality management approaches with the evolution of process management ideology into this sector. The awareness among the citizens regarding their rights and demand for qualitative service has been increased which led to the focus on the quality management approaches like Six Sigma and Lean. READ MORE

  6. 5. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rosie Azimi; Matilda Karlsson; [2017]
    Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

    Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE