Essays about: "thesis about advertising as a marketing communication tool"

Found 2 essays containing the words thesis about advertising as a marketing communication tool.

  1. 1. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  3. 2. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE