Essays about: "thesis background of the study in online shopping"

Showing result 1 - 5 of 11 essays containing the words thesis background of the study in online shopping.

  1. 1. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonja Holopainen; Anna Veabråten Hedén; Andreas Kraft; [2019]
    Keywords : Male Fashion; Fashion Online; Masculinity; Millennials;

    Abstract : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. READ MORE

  2. 2. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE

  3. 3. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mareike Leiser; Carola Gensert; [2019]
    Keywords : UGC - authenticity - Product presentation – online visual merchandising;

    Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE

  4. 4. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  5. 5. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pia Senger; Esra Özülkü; [2018]
    Keywords : zero waste; German generation y; pro-environmental behavior; theory of planned behavior; purchase intention; environmental concern; barriers;

    Abstract : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. READ MORE