Essays about: "thesis background of the study in online shopping"

Showing result 11 - 13 of 13 essays containing the words thesis background of the study in online shopping.

  1. 11. Once you pop your customer will shop : - A study about pop-up stores

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Bergqvist; Louise Leinoff; [2011]
    Keywords : e-business; pop-up store; limitations with e-commerce; online trust; pop-up retail;

    Abstract : Background: E-commerce retailing is the most rapidly growing shopping mode and has quickly gained a huge market share. The increased growth rate means that the competition among online based companies is growing. READ MORE

  3. 12. E-commerce : A study on women's online purchasing behavior

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Malin Eliasson; Johanna Holkko Lafourcade; Senida Smajovic; [2009]
    Keywords : E-commerce; women; online purchasing behavior; online shopping; Internet shopping; E-handel; kvinnor; Internet köpbeteende; Internet handel;

    Abstract : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. READ MORE

  4. 13. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    University essay from IHH, Företagsekonomi

    Author : Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Keywords : Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Abstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE