Essays about: "thesis background of the study in online shopping"
Showing result 6 - 10 of 13 essays containing the words thesis background of the study in online shopping.
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6. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE
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7. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. READ MORE
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8. Omni-Channel Retailing : Blurring the lines between online and offline
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE
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9. Exploring Channel Efficiency : A comparative Study on the Consumer´s View of Efficiency of Physical Retail Stores and the Internet
University essay from Ekonomihögskolan, ELNUAbstract : Background: The concept of value perception is widely discussed in scientific literature and it is well-known, that channels deliver value to the customer. However, so far there has been no research about the efficiency of channels, especially the consumer´s perception of channel efficiency. READ MORE
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10. E-Customer values in Vietnamese apparel industry : A study from customers' perception
University essay from IHH, FöretagsekonomiAbstract : Key words: Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception. Background: Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. READ MORE