Essays about: "thesis case study franchising"
Showing result 1 - 5 of 7 essays containing the words thesis case study franchising.
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1. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE
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2. Innovation in Swedish Restaurant Franchises
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. READ MORE
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3. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE
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4. Challenges of a social enterprise expanding through franchising: is social franchising really different? An explorative case study of a social enterprise SolarNow
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The aim of this study is to investigate the challenges that a social enterprise can experience when franchising through an explorative case of a Dutch social enterprise operating in Uganda - SolarNow, which aims to provide access to affordable energy in the rural regions of the country. The theory argues that social enterprises can experience different or additional difficulties when franchising because of their specific nature. READ MORE
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5. Relationships management in hospitality industry. : STF Svenska Touristförening.
University essay from Avdelningen för ekonomiAbstract : Abstract Title: Relationships management in hospitality industry, STF Svenska Touristförening. Level: Final assignment for Master Degree in Business Administration Author: Aleksandr Shalimov , Calistus Godwin Supervisor: Ernst Hollander Date: 2013. READ MORE