Essays about: "thesis customer behavior"

Showing result 1 - 5 of 189 essays containing the words thesis customer behavior.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linn Karlsson; Elin Skarin; [2023-09-22]
   Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

   Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

4. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

5. 4. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   University essay from Jönköping University

   Author : Kiran Raza; Sai Madhavi Palle; [2023]
   Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE

6. 5. Unveiling the Digital Shift: Exploring the Changing Landscape of Work in Banking

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elmas Memedovski; Ninos Keryakos; [2023]
   Keywords : Digitalization; Banking; Work; Structural Configuration; Employees; Digital Skills;

   Abstract : Background: The advent of digitalization has significantly impacted various aspects of society. Digitalization has aided in the growth of more ecologically friendly practices, and remote work hasreduced the usage of cars and lowered carbon emissions. READ MORE