Essays about: "thesis customer engagement social media"

Showing result 1 - 5 of 16 essays containing the words thesis customer engagement social media.

  1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  3. 2. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Isabell Ekengren Frank; Elliot Körner; [2023]
    Keywords : Customer Engagement; Co-creation; Family owned business;

    Abstract : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. READ MORE

  4. 3. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  5. 4. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

  6. 5. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Paul Edlund; Axel Holmner Härgestam; [2020]
    Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE