Essays about: "thesis entertainment marketing"

Showing result 1 - 5 of 31 essays containing the words thesis entertainment marketing.

1. 1. Prototyping Tool for Large Scale Interactive Experiences

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linn Henriksson; Ellen Svärdh; [2023]
   Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

   Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

4. 3. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

5. 4. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Frida Johansson; Miranda Hiltula; [2021]
   Keywords : Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

   Abstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE

6. 5. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
   Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

   Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE