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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. “To me, growing as a person is really important, and I think bookstagram is sort of giving me that opportunity” : A qualitative study of #bookstagram and community-building

    University essay from Linköpings universitet/Tema Genus

    Author : Bronagh Flanagan; [2022]
    Keywords : Bookstagram; Community; Online Community; Instagram; Reading; Books; Intersectionality; Representation;

    Abstract : This thesis aims to contribute to the literature on community-building in online spaces, specifically the Instagram book blogger community, also known as bookstagram. I will look at how a shared interest in books, and posting about books online can unite people from around the world, creating a global community of book lovers. READ MORE

  3. 2. Indonesian travel bloggers : the empowered negotiators

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Aryo Prionggo; [2018]
    Keywords : Travel Bloggers; Indonesia; Participatory Culture; Intrinsic Motivation; Extrinsic Motivation; Digital Media; Social Sciences;

    Abstract : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. READ MORE

  4. 3. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  5. 4. Cognitive Assisted Blogger

    University essay from Lunds universitet/Högskoleingenjörsutbildning i datateknik

    Author : Oliver Sjöstrand; Maximillian Vilensten; [2016]
    Keywords : cognitive; speech to text; cloud; api; ibm; social media; Technology and Engineering;

    Abstract : In this thesis a cognitive application is developed using IBMs cloud platform Bluemix and its Watson services. The goal of the application is to make it easier for bloggers and journalists to publish online during conferences. READ MORE

  6. 5. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner

    University essay from Umeå universitet/Företagsekonomi

    Author : Suvi Nieminen; Mwendwa Mazengo; [2016]
    Keywords : ;

    Abstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE