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Showing result 1 - 5 of 66 essays matching the above criteria.

  1. 1. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Matilda Edeving; Michaela Engdahl; [2023]
    Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

    Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE

  3. 2. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
    Keywords : Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

    Abstract : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. READ MORE

  4. 3. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Clara Emanuelsson; Jonathan Turesson; [2023]
    Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

    Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

  5. 4. PRESERVICE TEACHERS’ PROFESSIONAL IDENTITY DEVELOPMENT THROUGH PRESERVICE TEACHER EDUCATION PROGRAMME A Case Study at the Regional Teacher Training Center, Cambodia Puthika Cheab Master’s thesis:

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Puthika Cheab; [2022-02-13]
    Keywords : preservice teachers; teacher identity; teacher education; teacher training center; community of practice;

    Abstract : Aim: The current study was conducted to explore how preservice teachers construct their professional identity through their participation in the preservice teacher education programme. Theory: The study employed Kelchtermans’s (1993) Teachers’ Interpretive Framework to capture preservice teachers’ perceptions of teachers’ professional identity and Wenger’s (1998) Community of Practice to discover how they form their professional identity through membership in the community of practice of preservice teachers. READ MORE

  6. 5. The process of becoming a manager

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sara Markstedt; Hannah Hoffmann; [2022]
    Keywords : Managerial Identity; Identity work; Career transitions; Identity regulation; Business and Economics;

    Abstract : The purpose of this study is to gain a deeper understanding of how managers experience the transition into their first manager position. Through this study, we will explore how organizational-established resources influence the transition, as well as evaluate these resources through the lens of organizational control and identity regulation. READ MORE