Essays about: "thesis in consumer perception on products"

Showing result 1 - 5 of 47 essays containing the words thesis in consumer perception on products.

  1. 1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  2. 2. Packaging for Plant-based protein diets - Exploring the requirements from the consumer and industry perspective

    University essay from Lunds universitet/Förpackningslogistik

    Author : Revathi Saravana Kumar; [2021]
    Keywords : Technology and Engineering;

    Abstract : The sustainable production and consumption of foods is gaining traction and globally, it is believed that there is nutritional transitional taking place from animal-based protein to plant-based protein. Product requirements, supply chain conditions, and consumption patterns for animal-based proteins and plant-based proteins will vary. READ MORE

  3. 3. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  4. 4. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increased rapidly both in society and among clothing companies’ stakeholders, e.g. the customers buying their products. This awareness affects the fast fashion industry which is one of the most polluting industries. READ MORE

  5. 5. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE