Essays about: "thesis in international marketing 2009"

Showing result 1 - 5 of 29 essays containing the words thesis in international marketing 2009.

  1. 1. Athletes in the European Union - Towards Improved Protection of Image Rights

    University essay from Lunds universitet/Juridiska institutionen

    Author : Lotta Toivonen; [2018]
    Keywords : Sports law; EU law; Image rights; Intellectual Property; Trademark law; Article 165; Law and Political Science;

    Abstract : The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. READ MORE

  3. 2. International conference site selection criteria : And a case study of Stockholm as an international conference city

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Moncef Henaien; Shalvi Sinha; [2014]
    Keywords : Congress tourism; Convention city; International destination selection; Association meeting planners; corporate meeting planners; Convention participation decision making; Destination image; Stockholm congress tourism;

    Abstract : The purpose of this thesis is to identify the destination site selection criteria for internationalconferences from the perspectives of the three main players of the conference industry,conference buyers (organizers and delegates) and suppliers. Additionally, the researchidentifies the strengths and weaknesses of the congress cities of Stockholm and Vienna. READ MORE

  4. 3. Dubai - ett framgångsrecept eller dårskap?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Joanna Silvemark Junemar; Kristina Vikholm; [2012]
    Keywords : Dubai; ; Förenade arabemiraten; stadsutveckling; stadsplanering; stadsliv;

    Abstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE

  5. 4. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

    University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

    Author : Hsien-Yu Chung; [2011]
    Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

    Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

  6. 5. THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Enock Ofori-Mensah; Elhadi Magdi; Karimi Sarkaut; [2010]
    Keywords : Entry Strategies;

    Abstract : ABSTRACT Date:       June 4th, 2010 Title:       The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course:    Business Administration Program: Bachelor Thesis in Business Administration Authors:  Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner:  Ole Liljefors Introduction:  Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. READ MORE