Essays about: "thesis in marketing strategy: philippines"

Found 2 essays containing the words thesis in marketing strategy: philippines.

1. 1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   University essay from Avdelningen för ekonomi

   Author : Maria Zaytseva; Alena Bazyleva; [2012]
   Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

3. 2. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Esther Nzungwa Leander; [2009]
   Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

   Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE