Essays about: "thesis in the Marketing Intelligence System"

Found 4 essays containing the words thesis in the Marketing Intelligence System.

  1. 1. Machine Learning Based Modulation and Coding Scheme Selection

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

  3. 2. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  4. 3. Augmenting Digital Marketing : via SaaS Business Intelligence

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Calvin Hall; [2013]
    Keywords : digital marketing; SaaS BI; digital intelligence; diffusion of innovation;

    Abstract : Innovative technologies have aided in the evolution of communicative patterns betweenindividuals, organizations, and society at large. For businesses this means that marketingmust be integrated with emergent ICT in an effort to exploit available digital marketingtactics. READ MORE

  5. 4. The Impact of Adopting “Business Intelligence (BI)” in Organizations

    University essay from Informationssystem

    Author : Shahbaaz Rahman; [2011]
    Keywords : Business Intelligence; Decision Support System; Enterprise Resource Planning; Data Warehouse; Key performance Indicator; Value chain; Customer Relationship Management; Supply Chain Management; Data Warehouse. Business Process; Delphi Study.;

    Abstract : In economically turbulent times, Business Intelligence (BI) is increasingly being used to mitigate risk and increase certainty. The evolution of BI from a series of technologies to a platform for supporting strategies is analyzed in this thesis. READ MORE