Essays about: "thesis international fashion"

Showing result 16 - 20 of 55 essays containing the words thesis international fashion.

1. 16. The emperor’s old clothes : a consumer behaviour-based case study on second-hand clothing as a sustainable fashion consumption practice in Italy

   University essay from Lunds universitet/LUCSUS

   Author : Ilaria Tafuri; [2017]
   Keywords : fashion; consumers’ behaviour; Italy; second-hand clothes; slow fashion; sustainable clothing; sustainability science; Social Sciences;

   Abstract : The current fashion system known as Fast Fashion (FF) is responsible for severe environmental and social impacts. Fashion democratisation has increased consumers’ appetite for new trends, leading fashion companies to design an increasing number of collections per year. READ MORE

3. 17. Knitting a Way to Sustainability : an analysis of the slow fashion principles’ implementation in Lithuanian slow fashion design and production

   University essay from Lunds universitet/LUCSUS

   Author : Ieva Zilinskaite; [2017]
   Keywords : Lithuania; slow fashion production; Slow fashion; sustainability science; Social Sciences;

   Abstract : Many scholars agree that current fast fashion system is highly unsustainable and causes many environmental and social challenges worldwide. Given this, the main aim of this thesis is to explore the concept of slow fashion and understand its potential benefits, contributing to sustainability within the current fashion system. READ MORE

4. 18. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
   Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

   Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

5. 19. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

6. 20. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Carl Brunius; Isak Lind; [2017]
   Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

   Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE