Essays about: "thesis international fashion"

Showing result 21 - 25 of 55 essays containing the words thesis international fashion.

  1. 21. International Branding Strategies : In Swedish and Russian Fashion Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daria Levitskaya; [2016]
    Keywords : Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

    Abstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE

  3. 22. Green is the new black : How Swedish luxury fashion brands use sustainability as an advantage in international markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hall; Jennifer Nilsson; [2016]
    Keywords : Sustainability;

    Abstract : The thesis purpose is to analyze sustainability from a Swedish luxury fashion brands perspective. By investigate their product development and green communication it will provide a valuable understanding in how to be internationally competitive. It is a discussed subject within the fashion industry. READ MORE

  4. 23. Being Green and Global - : A qualitative study of sustainable Swedish fashion companies and their environmental work connected to internationalization

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Sabel; Ulrika Johansson; [2016]
    Keywords : Fashion Industry; Environmental Sustainability; Internationalization; Strategic Decisions; Timing for Internationalization; International Market Selection; Market Entry; International Business;

    Abstract : To the best of our knowledge, this is the first study addressing the theoretical gap regarding environmental sustainability and strategic decision making of internationalization, with focus on the choices of when, where and how. This is achieved by evaluating how Swedish sustainable fashion companies connect environmental sustainability and internationalization. READ MORE

  5. 24. The links of participant's customer value and customer experience in cooperative university and traditional university : Comparison case study between XJTLU Unversity and Soochow University

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : SIQI LIU; [2015]
    Keywords : Customer experience; Higher Education Reformation;

    Abstract : Education is always seeing as the flash of enlightenment, reputing as the sign of bright future on career and life. Along with the globalization and economic development, higher education is facing fierce international competition, so the international cooperation programs come into fashion. China has the biggest population in the world. READ MORE

  6. 25. Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Maria Erlandsson; Elin Forslund; [2015]
    Keywords : Fashion; Intermediary Luxury; Brand Identity; Brand Image; User Imagery; Self-image Congruence;

    Abstract : Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. READ MORE