Essays about: "thesis marketing in mobile devices"
Showing result 1 - 5 of 10 essays containing the words thesis marketing in mobile devices.
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1. The effect of influencer marketing in dense content on brands on Instagram
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE
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2. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE
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3. So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. READ MORE
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4. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE
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5. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE