Essays about: "thesis marketing in mobile devices"

Showing result 6 - 10 of 10 essays containing the words thesis marketing in mobile devices.

1. 6. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
   Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

   Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

3. 7. Using the DIAL Protocol for Zero Configuration Connectivity in Cross-Platform Messaging

   University essay from Linköpings universitet/Interaktiva och kognitiva system; Linköpings universitet/Tekniska högskolan

   Author : Emil Bergwik; [2014]
   Keywords : companion device; TV interactivity; cross-platform messaging;

   Abstract : Today's living room context offers more and more possibilities when it comes to when and how to interact with the television and media content offerings. Buzzwords such as "TV Everywhere" is something that both hardware manufacturers, content providers and television networks are pursuing to great lengths. READ MORE

4. 8. Designing User Interfaces for Mobile Web

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Daniel Eriksson; Karl Löfholm; [2012-08-06]
   Keywords : Mobile Web; Mobile Frameworks; GUI Design; Interaction Design; jQuery Mobile;

   Abstract : The popularity of modern mobile phones has led to more people using their mobile phones to access the Internet. The majority of web sites today are not designed to adapt to the smaller screens and other limitations of mobile devices. READ MORE

5. 9. Mobile Broadband: A Market Research

   University essay from Avdelningen för ekonomi

   Author : Hibel Sobbizadeh; [2011]
   Keywords : Mobile Broadband; PEST analysis; marketing planning; marketing strategy; marketing implementation; marketing control; embedded modules.;

   Abstract : Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig. READ MORE

6. 10. On Target Marketing in Mobile Devices : MBA-thesis in marketing

   University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Author : Fredrik Wessén; Mats Forsberg; [2010]
   Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

   Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE