Essays about: "thesis marketing regression analysis"

Showing result 1 - 5 of 38 essays containing the words thesis marketing regression analysis.

  1. 1. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Oskar Ahlqvist; [2023]
    Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

    Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE

  3. 2. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  4. 3. Examining the factors contributing to third-party logistics companies’ growth in Sweden

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gorpudolo Seleweyan; [2022]
    Keywords : Third-party Logistics 3PL ; Ordinary Least Square OLS ; Swedish Transport Market; Company Growth; Content Analysis; Technology;

    Abstract : The evolution of third-party logistics has sparked much academic interest over the years, with researchers looking at how the industry has grown and the factors that have contributed to it. The primary goal of this thesis is to examine the factors that have driven third-party logistics companies’ growth in Sweden for eighteen years (2002–2020). READ MORE

  5. 4. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

  6. 5. Using Multiple Linear Regression to Estimate Customer Profitability in Consumer Credits

    University essay from KTH/Matematisk statistik

    Author : Andreas Almgren; [2021]
    Keywords : Bachelor Thesis; Mathematical Statistics; Multiple Linear Regression; Consumer Credits; Customer Profitability; Adverse Selection; Strategic Marketing; Kandidatexamensarbete; Matematisk Statistik; Multipel Linjär Regression; Konsumentkrediter; Kundlönsamhet; Snedvridet urval; Marknadsföring;

    Abstract : In cooperation with a consumer credit company based in Stockholm, this bachelor thesis investigates if the customer profitability in the consumer credit market can be predicted with multiple linear regression. Data collected before the initial credit was accepted and data connected to the account activity of the customers' first nine months are analyzed. READ MORE