Essays about: "thesis marketing research in philippines"

Found 4 essays containing the words thesis marketing research in philippines.

  1. 1. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joanna Johansson; Johanna Lindgren; [2016]
    Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

    Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE

  3. 2. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

  4. 3. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
    Keywords : ;

    Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE

  5. 4. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Esther Nzungwa Leander; [2009]
    Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

    Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE