Essays about: "thesis marketing strategies 4p"

Found 4 essays containing the words thesis marketing strategies 4p.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  4. 3. Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies

    University essay from Institutionen för informationsteknologi

    Author : Hannes Rutqvist; [2009]
    Keywords : ;

    Abstract : The thesis investigates differences between non-profits and commercial organization in how marketing online should be performed. Factors that are different are searched for through qualitative interviews but also from an online form posted on a website. READ MORE

  5. 4. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
    Keywords : marketing mix; adaptation; 4 Ps;

    Abstract : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. READ MORE