Essays about: "thesis of aida model"

Showing result 1 - 5 of 9 essays containing the words thesis of aida model.

1. 1. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE

3. 2. Exploring the B2B Innovation Decision Making Processes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aida Lojo; Albert Tóth; Kevin Latorre; [2020]
   Keywords : Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance; Business and Economics;

   Abstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE

4. 3. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yulia Lunina; [2020]
   Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

   Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

5. 4. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Hegelund; Theodor Tell; [2017]
   Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

   Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

6. 5. Prediction Models of Shrinkage and Creep in Industrial Floors and Overlays

   University essay from KTH/Byggvetenskap

   Author : Aida Freidriks; [2015]
   Keywords : Computations; concrete; creep; industrial floors; overlays; prediction models; shrinkage;

   Abstract : All form of activity in a building is in need for a sound platform to be able to operate. The performance of concrete floor in industrial spaces is of importance because there are greater demands on industrial concrete floor. READ MORE