Essays about: "thesis of small business survival"

Showing result 1 - 5 of 14 essays containing the words thesis of small business survival.

1. 1. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Jakob Mehlig; Simon Rosén; [2023]
   Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

   Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

3. 2. What CEO characteristics and strategic choices impact company growth and success in the IT consultant industry in Sweden?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Emil Einerskog; [2022]
   Keywords : Growth in small business; Upper echelons theory and entrepreneurship.;

   Abstract : Background. Sweden is one the countries that have the highest survival rate amongst new companies in all of Europe but still it is only about 60 percent out of start-ups that survive the first five years [51]. The data from looking over longer time periods also shows a 60 percent survival rate for a five-year period [51]. READ MORE

4. 3. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

5. 4. THE INFLUENCE OF DIGITALIZATION ON THE INNOVATION STRATEGY OF SMALL AND MEDIUM-SIZED ENTERPRISES

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Neha Verma; Sandra Ebojoh; [2020]
   Keywords : Digitalization; Digital Transformation; Innovation; SMEs; Clusters; Strategy.;

   Abstract : Aim: This study aims to increase the understanding of the influence of digitalization in the development of the innovation strategy of SMEs.  Method: The method used is a multi-case qualitative study using the inductive approach. READ MORE

6. 5. Do Leaders Prioritise Crisis Preparedness? : A study of how leaders can affect the level of crisis preparedness in SMEs

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lena Hussmann; Jonna Schippert; [2019]
   Keywords : Crises; Crisis; Crisis Management; Crisis Preparedness; Crisis Readiness; Leaders; Management; SMEs;

   Abstract : Background: Crisis and crisis management is a research topic that since the 1980s has gotten increasing amounts of attention in research. A crisis refers to an event that may have severe effects on an organisation's survival, making it important to know how to prepare for them. Interest in research about crisis preparedness has been growing. READ MORE