Essays about: "thesis on PRODUCT PORTFOLIO"

Showing result 1 - 5 of 63 essays containing the words thesis on PRODUCT PORTFOLIO.

  1. 1. A Matrix Organization in Change : The Challenges of Resource Allocation in a Growing Multi-Project Environment

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap; Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Martin Andreasson; Taulant Berisha; [2020]
    Keywords : ;

    Abstract : It is not uncommon for organizations going through a change connected to growth to be faced by new challenges. To grow, they need to explore new markets and engage in development of new products which they have little or no previous experience in developing. READ MORE

  2. 2. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  3. 3. Improvement of the Phase-In /Phase-Out Process in Coty Consumer Beauty Division France

    University essay from KTH/Industriell produktion

    Author : Chloé Emelyne Ventura Gallon; [2020]
    Keywords : Customer Service Level; Discontinuation Date; PIPO Process; Phase-Out Product; Phase-In Product; Product Portfolio; Kundtjänstnivå; avslutningsdatum; PIPO-process; utfasningsprodukt; fasinprodukt; produktportfölj;

    Abstract : In order to meet the customer demands and remain competitive in a market where product life cycles are every day shorter, companies are forced to update their product portfolios continuously. The process for phasing the products in the company portfolios (i.e. READ MORE

  4. 4. Future Assembly Layout Design for assembly of large robots : A state-of-the-art literature review and a Fuzzy AHP analysis for ABB values

    University essay from Mälardalens högskola/Innovation och produktrealisering

    Author : Vanessa Karlqvist; [2020]
    Keywords : Fuzzy AHP; Assembly system; Assembly layout; Assembly design; Decision analysis;

    Abstract : Global competition is growing for companies everywhere and the demand for new and improved products are rising for each day that passes. The globalization brings new opportunities as well as new challenges since companies need to stay up to date and implement new technologies to stay competitive. READ MORE

  5. 5. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE