Essays about: "thesis on advertisement"

Showing result 1 - 5 of 104 essays containing the words thesis on advertisement.

  1. 1. Modified second-price auctions in real-time bidding

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Oskar Stigland; [2019]
    Keywords : Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

    Abstract : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. READ MORE

  2. 2. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Olausson; [2018]
    Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

    Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

  3. 3. RegressionModeling from the Statistical Learning Perspective - with an Application toAdvertisement Data

    University essay from KTH/Matematisk statistik

    Author : Max Öwall; [2018]
    Keywords : ;

    Abstract : Advertising on social media, and on Facebook in specific, is a global industry from which the social media platforms get their biggest revenues. The performance of these advertisements in relation to the money invested in the advertisement can be measured in the metric cost per thousand impressions (CPM). READ MORE

  4. 4. Native advertising : from a consumer perspective

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Elin Lindmark; Elin Millberg; [2018]
    Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

    Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

  5. 5. Deep Reinforcement Learning in Real-time Bidding

    University essay from Lunds universitet/Matematik LTH

    Author : Oskar Stigland; [2018]
    Keywords : Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

    Abstract : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. READ MORE