Essays about: "thesis on advertisement"
Showing result 21 - 25 of 166 essays containing the words thesis on advertisement.
-
21. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior
University essay from Göteborgs universitet/Graduate SchoolAbstract : Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind this unmanageable behavior of consumers. READ MORE
-
22. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE
-
23. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’
University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationerAbstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE
-
24. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE
-
25. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE