Essays about: "thesis on any MNC"

Showing result 1 - 5 of 6 essays containing the words thesis on any MNC.

  1. 1. You miss 100% of the opportunities you do not exploit : A comparative study on how multi-national B2B’s manage risks and exploit opportunities in Ghana and Nigeria

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Drevell Linus; Liderfelt Henrik; Welin-Berger Adam; [2019]
    Keywords : Risk; opportunities; West-Africa; Ghana; Nigeria; internationalisation; networks; relationships; multi-national companies; knowledge;

    Abstract : The past decade's globalisation has become an increasingly important topic in international business. Firms, therefore, search for business opportunities in new markets, where the aim is to increase revenue. READ MORE

  2. 2. Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC

    University essay from Lunds universitet/Innovationsteknik

    Author : Emma Malmström; [2017]
    Keywords : Service Innovation; Global Account Management; Customer Needs; Customer-Driven Innovation; Speed to Market; Business and Economics; Technology and Engineering;

    Abstract : Title: Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC Author: Emma Malmström – Master of Science in Industrial Engineering and Management, [email protected] READ MORE

  3. 3. Integrating Environmental Sustainability into Strategy-How headquarters-subsidiary dynamics shape the integration across locally embedded subsidiaries

    University essay from Göteborgs universitet/Graduate School

    Author : Jessica Stenberg; Mareike Bönninger; [2014-12-12]
    Keywords : environmental portfolio; environmental sustainability; the MECH Group; Posi-tive Impact; network MNC; subsidiary dual embeddedness; headquarters HQ ; subsidiary; dynamics; middle management squeeze;

    Abstract : MSc in International Business and Trade.... READ MORE


    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : David Göthensten; Carl Persson; [2014-09-18]
    Keywords : Knowledge transfer; Competences; Automotive industry; MNC’s; China; Joint Venture;

    Abstract : The automotive industry has been subject to a turbulent shift in the last decades as its markets, production and focus has shifted its center of gravity towards the East, specifically to China. When Western automotive companies seek to establish themselves on the Chinese automotive market they have been forced to engage in joint ventures with Chinese counterparts. READ MORE

  5. 5. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Weihan Lu; Yunyun Xu; [2014]
    Keywords : ;

    Abstract : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. READ MORE