Essays about: "thesis on business promotion"

Showing result 1 - 5 of 68 essays containing the words thesis on business promotion.

  1. 1. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Liedholm; Alice Röström; [2023]
    Keywords : Family Business; Organizational Culture; Innovation;

    Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE

  2. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 3. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  4. 4. Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Olivia Gurås; Agostina Romano; [2022]
    Keywords : CSR; Stakeholder Management; Sustainability; Sufficiency; Sufficient Consumption; Sustainable Fashion;

    Abstract : Date:2022-06-02 Level:Master Thesis in Business Administration, 15cr Institution:School of Business, Society and Engineering, Mälardalen University Authors:Agostina Romano(92/08/23) Olivia Gurås (98/01/21) Title:Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry Supervisor:Edward Gillmore Research Questions:RQ1: How do small firms management develop and implement strategies to promote sufficient consumption? RQ2: How do small firms implement stakeholder management to minimize the challenges caused by the promotion of sufficient consumption? Purpose:To provide a better understanding of the processes, factors and forces that enable companies to promote sufficient consumption, and how they manage to overcome challenges with internal and external stakeholders that are created by the implementation of sufficient consumption practices Methodology:Being an exploratory qualitative research, this study uses primary data collected through 6 semi-structured interviews with management roles of 4 sustainable companies, as well as secondary data obtained from official data bases, books, and websites. Conclusion:Small businesses in the fashion industry implement different sustainable strategies that promote sufficient consumption among others. READ MORE

  5. 5. A New Era of the Visual Art Market? : A Platform Analysis of the biggest NFT market OpenSea on Diversity and Equality

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Wai Ling Ng; [2022]
    Keywords : Visual Art Market; NFT; Blockchain; OpenSea; Diversity; Equality;

    Abstract : The thesis investigates OpenSea, the world’s largest NFT marketplace on whether it promotes the decentralization of the visual art market and lowers the entry barriers of the market for artists to connect with potential collectors and thus promoting diversity and equality to the market.  The success of an artistic career requires connections with art dealers and high cultural institutions, because art professionals act as the gatekeepers of the art market by evaluating the value of artworks and artists (Prinz, 2022). READ MORE