Essays about: "thesis on consumer ,advertisement"

Showing result 1 - 5 of 49 essays containing the words thesis on consumer ,advertisement.

1. 1. WHAT DOES THE FUTURE LOOKS LIKE FOR META? : A scenario study based on the con lict between Meta and Apple

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Camila Ignacia Ställborn; [2023]
   Keywords : Business model; Business model innovation; Scenario planning; Data; Privacy; Tech Industry; Affärsmodell; Affärsmodells-innovation; Scenarion; Data; Integritet; Tech-industrin.;

   Abstract : This thesis project analyses the conflict between Meta and Apple, specifically focusing on their privacy policies and the subsequent implications for their business models and innovation strategies. This study aims to provide valuable insights into the main topics of speculation surrounding this conflict and address its objectives. READ MORE

3. 2. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

4. 3. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
   Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

   Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

5. 4. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

6. 5. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellinor Larsson; Lovisa Ferngren; [2021]
   Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

   Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE