Essays about: "thesis on customer behavior"

Showing result 1 - 5 of 128 essays containing the words thesis on customer behavior.

  1. 1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  2. 2. Crisis Management and Early-Stage Greek Startups : The case of COVID-19 pandemic crisis

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Emmanouil Adamopoulos; Wasim Malik; [2021]
    Keywords : COVID-19; Crisis Management; Crisis Management Model; Innovation; Qualitative Study; Startups; Thematic Analysis;

    Abstract : The COVID-19 pandemic had a worldwide economic effect, and it seems to have produced a challenging economic climate for startups to work in. Thus, the aim of this degree project is to investigate how startups survived the financial and organizational crisis caused by the COVID-19 pandemic, and what was the role of their employees during the crisis. READ MORE

  3. 3. Enable through the label

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heidi Hiltunen; Emma Wähl; [2021]
    Keywords : Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Abstract : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. READ MORE

  4. 4. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Österlund; Sara Hedman; [2021]
    Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE

  5. 5. Kombinatorisk Optimering med Pointer Networks och Reinforcement Learning

    University essay from Linköpings universitet/Artificiell intelligens och integrerade datorsystem

    Author : Axel Holmberg; Wilhelm Hansson; [2021]
    Keywords : Pointer Networks; Reinforcement Learning; Combinatorial Optimization;

    Abstract : Given the complexity and range of combinatorial optimization problems, solving them can be computationally easy or hard. There are many ways to solve them, but all available methods share a problem: they take a long time to run and have to be rerun when new cases are introduced. READ MORE