Essays about: "thesis on customer behavior"

Showing result 21 - 25 of 162 essays containing the words thesis on customer behavior.

1. 21. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Veronica Nässlander; Lisa Björkegren; [2023]
   Keywords : Fast Fashion; E-tail; Return Behavior; Consumption; Environmental Awareness; Sustainability; Sustainable Attitudes.;

   Abstract : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. READ MORE

3. 22. Effects on Software Quality and Collaboration with Behavior-Driven Development

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Per Eriksson; [2023]
   Keywords : behavior-driven development; automated acceptance testing; requirements engineering;

   Abstract : The field of software engineering consists of complex processes to deliver valuableand useful software to end users. Requirements discovery and software testing hasevolved significantly over the last decades with an increased focus on agility anddelivering customer value. READ MORE

4. 23. Cooperation In Fragmentation: Factors Influencing the Willingness of Firms to Cooperate in Fragmented Industries

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Constantin Grosse; Johannes Friederich Justus; [2022]
   Keywords : Fragmentation; Cooperation; Mobility Industry; Industry Change; Consolidation; Business and Economics;

   Abstract : In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragmented. READ MORE

5. 24. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Joel Dorian Aguilar Montaño; [2022]
   Keywords : omnichannel; in-store; online sales; Covid19; retailer;

   Abstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE

6. 25. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE