Essays about: "thesis on food marketing"

Showing result 6 - 10 of 99 essays containing the words thesis on food marketing.

  1. 6. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  3. 7. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  4. 8. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”

    University essay from Uppsala universitet/Industriell teknik

    Author : Alex Ljung; [2022]
    Keywords : Discourse analysis; Food transitions; Experimental Foods; Sustainability;

    Abstract : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. READ MORE

  5. 9. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden

    University essay from SLU/Department of Molecular Sciences

    Author : Aleksej Tarasenka; [2022]
    Keywords : sustainability transition; transformation; niche-regime; MLP; protective space; niche-regime interaction; hydroponics; RAS;

    Abstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE

  6. 10. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Pia Jahn; [2022]
    Keywords : short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Abstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE