Essays about: "thesis on hotel information services"

Found 3 essays containing the words thesis on hotel information services.

1. 1. Business Intelligence in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Rei Shahini; [2020]
   Keywords : Business Intelligence; Hotel Industry; Big Data; Artificial Intelligence; Hospitality; Tourism;

   Abstract : Applications of artificial intelligence (AI) in hospitality and accommodation have taken an enormous percentage of service-provision, helping automate most of the processes involved such as booking and purchasing, improving the guest experience, tracking of guest preferences and interests, etc. The aim of the study is to understand the roles, benefits and issues with the improvement of business intelligence (BI) in hospitality. READ MORE

3. 2. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Carl Saidac; Magnus Wahlström; [2014]
   Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

   Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE

4. 3. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
   Keywords : marketing strategies; wedding business; hotel;

   Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE