Essays about: "thesis on human resource management and corporate culture"

Found 5 essays containing the words thesis on human resource management and corporate culture.

  1. 1. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Jennifer Annvik; [2015]
    Keywords : Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

    Abstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE

  2. 2. Human Resources Management Practices in a Cross Cultural Environment : Bank of China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Li Songpo; Zhang Dong; [2013]
    Keywords : Bank of China; Culture; Human Resource Management; Transfer; Adaptation;

    Abstract : Aim: With the tendency of globalization, the field of the human resource management (HRM) in multinational companies (MNC) becomes a heated topic. Being interested in this field, we choose Bank of China (BOC) to investigate what factors influence the process of transfer and adaptation of HRM practices for a Chinese bank in a cross cultural environment. READ MORE

  3. 3. Miljöledningssystem i små företag : vilka hinder finns och hur kan förenklade miljöledningssystem överkomma dessa?

    University essay from SLU/Dept. of Economics

    Author : Carolina Berglund; Sanna Hallberg; Ida Svensson; [2011]
    Keywords : MLS; Svensk Miljöbas; miljödiplomering; miljöarbete; ISO 14001; EMAS; organisationsstruktur; organisationskultur; legitimitet;

    Abstract : Humanity’s increasing consumption has resulted in an increasing use of resources and thus an increasing environmental impact. Hence, the environment has become an important political issue. READ MORE

  4. 4. Contributions of Internal Branding Practices to Corporate Brand Success

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marjam Malmberg; [2009]
    Keywords : Internal branding; Corporate brand success; Corporate branding; Human resource management;

    Abstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE

  5. 5. Expatriate Management : Selection and Training in the Expatriation Process

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; IHH, Informatik

    Author : Ronny Huynh; Rickard Johansson; Tuyet-Tu Tran; [2007]
    Keywords : International Human Resource Management; Expatriation; Selec-tion and Training.;

    Abstract : One of the many tasks that an International Human Resource Management department has relates to the field of expatriation in which an employee is sent abroad to work in a foreign subsidiary. Expatriation is not a new concept, in the early modern era of expatriation after World War II, businesses were usually driven by international divisions that supervised the export issues, licensing and subsidiaries abroad. READ MORE