Essays about: "thesis on internal and external a"

Showing result 1 - 5 of 438 essays containing the words thesis on internal and external a.

  1. 1. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

  2. 2. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  3. 3. Optimising a launch : Important factors affecting a new pharmaceutical launch in Sweden

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Sabina Smedsrud; Simon Ekdahl; Emil Näslund; [2019]
    Keywords : ;

    Abstract : This master thesis explores the launch process of new pharmaceuticals in Sweden. The path of a pharmaceutical from idea to innovation is a long and arduous process with only few new products actually reaching the patients in the end. READ MORE

  4. 4. Uses and Issues – The case of Visby Cathedral : An analysis of values and frictions associated with usage at a venue that is both cultural heritage and an active religious institution

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Walter Duphorn; [2019]
    Keywords : ;

    Abstract : This thesis is a case study of Visby Cathedral, cultural heritage with a rich history that has been an active site of worship since medieval times. This has resulted in an interest in the cathedral as a tourist destination which has increased exponentially since the city became a world heritage. READ MORE

  5. 5. Complex and split but unique and coordinated: EU mediation in the Israeli-Palestinian conflict

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Frida Månsson; [2019]
    Keywords : European Union; international mediation; Israeli-Palestinian conflict; actorness; resources; mediation strategy; coherence; Moratinos; Gaza war; Law and Political Science;

    Abstract : This thesis aims to give a deeper understanding of the European Union (EU) in international mediation by examining how the EU has practiced its mediation over time. Based on existing theories on international mediation and EU foreign policy, an analytical framework consisting of actorness, resources and mediation strategies has been developed. READ MORE