Essays about: "thesis on managerial economics"

Showing result 1 - 5 of 68 essays containing the words thesis on managerial economics.

1. 1. Why Coffee Machine Chats and Laundry Time Matter: Investigating Opportunities and Challenges of Different Work Arrangements

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Olender; Larissa Sophie Römer; [2023]
   Keywords : Opportunities; Challenges; Work-life Interdependency; Work Arrangements; Physical In-office Work; Hybrid Work; Remote Work; Employees; Employers; Business and Economics;

   Abstract : The subject of this thesis is based on a qualitative research study to examine the opportunities and challenges of the three work arrangements, physical in-office work, hybrid work, and remote work, as perceived by employees. Additionally, the perceived impact of those work arrangements on work-life interdependency is explored. READ MORE

3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

4. 3. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

5. 4. The Contributing Role of Reflexivity to Innovation in Tech Teams: How Leader Humility and Team Proactivity Can Facilitate The Process

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Karl; Cecilia Bobba; [2023]
   Keywords : Leader Humility; Team Proactivity; Psychological Safety; Reflexivity; Innovation; Tech Teams; Business and Economics;

   Abstract : As most companies and organizations rely on their tech teams to drive their business, staying innovative becomes a crucial challenge in this context. The present study explores this strive for innovation by considering team reflexivity, defined as the ability of a group to communicate and ponder together. READ MORE

6. 5. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
   Keywords : Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

   Abstract : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. READ MORE