Essays about: "thesis on marketing 2010"

Showing result 1 - 5 of 111 essays containing the words thesis on marketing 2010.

  1. 1. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    University essay from Umeå universitet/Företagsekonomi

    Author : Svante Zachrisson; Xian Li; [2022]
    Keywords : science-based entrepreneur; social media;

    Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

  3. 2. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  4. 3. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  5. 4. Underwriting Syndicate Structure and the Bookbuilding Pricing Mechanism: Evidence from IPOs in France, Germany, Italy, and the UK

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Pavels Osipovs; [2018]
    Keywords : Initial public offering; Underwriting syndicate; Bookbuilding; Information production; Bargaining power;

    Abstract : In this thesis, I study the impact of underwriting syndicate structure on the bookbuilding pricing mechanism based on a sample of 1,013 IPOs in France, Germany, Italy, and the UK between 1995 and 2010. More specifically, I examine whether the numbers of bookrunners and co-managers in underwriting syndicates are positively related to both the capability of bookbuilding to produce information about investor demand and the bargaining power of issuers to negotiate on higher filing price revisions. READ MORE

  6. 5. Sustainability in the Built Environment : The Case of Building Certification

    University essay from KTH/Byggvetenskap

    Author : Juliette Sorret; [2018]
    Keywords : Certified buildings; certification tools; sustainability in the built environment; green buildings; building performance; environmental assessment; sustainable development; indoor environmental quality; health comfort; efficiency;

    Abstract : The building industry is one of the most polluting industry in the world as buildings are responsible for 30% of greenhouse gas emission in the world (IAE, 2010) and have very low replacement rates. Measuring the environmental impacts of construction is now a major concern. READ MORE